The vast majority of Americans have mobile phones that serve as their pocket computers, and they use search engines like Google to find everything from a new restaurant to a chiropractor in their area. Whether you are a new chiropractor or an established one, you can’t afford not to take advantage of digital marketing for your chiropractic practice. A digital strategy can bring in more patients, increase your bottom line and keep you ahead of your local competition.
A quality Chiropractic SEO Agency will focus on all aspects of your online presence. This includes your website, your Google My Business listing, and local SEO strategies. You want to make sure that your name, address and phone number are consistent across the web, and that each page on your site is optimized for keywords. You also want to ensure that you are using the best practices in your content.
On-page optimization is a fundamental element of chiropractic SEO. This is the process of tweaking your website’s HTML code and other elements to improve its rank on search engine results pages. A quality SEO agency will work with you to determine the keywords that are most relevant for your business, and then incorporate those into your content and meta data. On-page optimization is a continual process, and a good SEO company will be able to show you progress and results over time.
Local SEO is a special aspect of chiropractic SEO that makes it easier for potential patients to find your practice in their area. Most people searching for “chiropractor” or other healthcare services have a specific location in mind, and you want to be sure that they can find your practice. A great way to do this is to add location pages to your website, get listed in local directories, and generate online reviews.
When you’re looking for a quality chiropractic SEO agency, it is important to ask about their experience and track record. You should also request quotes from several agencies, and be sure to compare services and pricing. A good SEO agency should be able to provide you with a detailed proposal that includes the services they will perform, their estimated timeline, and their cost. If they cannot, or will not, provide you with this information, it is probably best to move on to another agency.